Brand Name : My Kukoo
Company Name : Crust & Crumb Pvt. Ltd.
Head office : at Dubai & Kerla
Category : Fast Food Restaurant with Fine Dining Experience
Area : Edapally - Cochin ( Kerla)
Task Done : Edapally - Cochin ( Kerla)
A) Initial Branding
B) In store Branding
C) Brand Communication Design
D) Events & Promotion Design
About My Kukoo :
Kukoo is an Indo-Italian Joint venture serving healthier fried chicken specialties and traditional Italian pizza. It has a unique style of combination of Fast food & fine dining Space. The first Store is located at Ernakulum, Cochin Some research has been conducted inside the Store & have following results :
In a various Survey done inside the Store.. following are the results.
1) Entire Store and promotion campaign Designed in such a way that around 500 + customers turned out on the First day of the sales.
2) Around 70 % customers said that they liked the way the restaurant is designed & feels really refreshingly . And they rate this option top in a
Survey performed inside store.
3) Customers are enjoying and loving the NATURAL DRINKS and the Consumption has increased to 30 % in next Month. Natural drinks, Dangler
and Vinyl are placed at the appropriate place inside the store. And product selling at a Coca Cola price.
4) 30 % of customers turn out after the First round of flier Distribution approx 5000.
5) 55 % Customers are asking for the food items which are placed in Front Glass Door & Dangler
6) 40 % of customers are asking Combo packages. Combo packages designed Posters & Vinyl are Placed at appropriate high visibility
locations inside store.