Tangerine was a new brand which was yet to be introduced and imprint its name on the concrete ground of resort business. Its inexperience was the biggest challenge. It has to give a fair fight to the existing resorts of Calangute. The task was to provide Tangerine a brand new identity.
India is a very creative country. It welcomes transformations when it comes in a good packaging. So, if we could do something new for hotel business unlike other existing resorts, it can be beneficial and draw attention. Thus we came up with the boutique concept and made entire campaign taking BOUTIQUE as the brand essence. Tangerine is positioned as a boutique resort and it is maintaining the essence till the date through its décor and services.
Our TG were those fun-loving people who seek best facility that to in affordable price and go for a new destination as trial. The entire inauguration campaign was made to draw their attention. We came up with luxury in affordable price concept. Innumerable communication solutions were designed to make a huge noise at Calangute area. Starting from primary branding to print ads or events and exhibitions, we left no stone unturned. We tried to spread its name upto every possible corner. Not only the conventional communication path, we had covered the digital platform also for its brand building.
Tangerine can be proclaimed as a quite eminent resort in Calangute today. With a huge footfall throughout the year, it is running well. But we are continuing with our brand solution and digital support till now as a little carelessness can swipe off entire effort.
After a year time, when we had noticed Tangerine was running on its own, we could move our eyes to its Punjabi cuisine inn “Wagah Border”.
Make a good name of the restaurant so that boarders of other resort also come to savour the taste. But availability of local restaurants was biggest threat.
Whole India is talking about India-Pakistan alliance today. Both are quite different from each other but when it comes to the talk of Punjab, both the nation share similar food habit. And if it is a Punjabi cuisine restaurant, it has to be something that connects both the nation. Wagah Border is the only pass that ties two nations in a knot. Thus we came up with the name “Wagah Border” which represents the similar food habit of real Punjab. The restaurant represents another kind of concoction and that is the presence of Punjab in the midst of Goa.
Starting from nomenclature to initial branding and every possible communication solution, we tried to give “Wagah Border” its own identity. Be it print or digital, we came up with best solution depending upon the requirement.
Today Wagah Border is a quite known restaurant for its exquisite Punjabi cuisine. It’s getting a mammoth footfalls everyday at peak season.