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Command over BrandOct. 05, 2015

Ambest Media, a Brand Communication Agency flaunts proudly, a convoy of expertise of industry with great painstaking research, marketability and strategies. They evolve brand solutions and go forward with creative output. Always focused on fresh ideas consisting of achievable target of feasibility, hardcore professionals having experience of expertise rendering services to the varied clients in India and overseas mainly banking, pharmaceuticals and FMCG sector.

Pharmaceutical Printing and Packaging is domain where scientific knowledge and expertise precision has no second thought. Clarity, result, deadline are the buzzword. This job requires highly skilled professionals and high end machines. Ambest Media is playing a key role to justify the task by having their own state-of-the-art printing unit always on their toes all 24x7. It validates them to understand the pulse of packaging industry and new trends with no compromise with quality. Which ultimately uplifts the brand in the competitive market there may be several Branding companies in Mumbai but fresh idea that evolves from the packaging and that reaches through the entire gamut of advertising medias, That zeros down to the product that finally sells, So the equilibrium between fresh ideas and matured feasibility is called Ambest where every client says
‘I am the best for Ambest’. log on to www.ambestmedia.com



2015 – A Year Of Content MarketingApril 08, 2015

We live in that era which is rule by digital world; Now that we are in the start of a brand new FY’2015 you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a top-notch marketing strategy for quite a while now, and the hype has yet to fade away. Google says that 2015 will be more valuable for those brands which have good search words content.
Content marketing ensures that this happens in a number of different ways :
  •  It’s not about selling, so people aren’t on their guard.
  •  Content marketing pieces are helpful and informative - so readers aren’t faced with a page of jargon that isn’t relevant to them.
  •  Because the content created is interesting, enlightening and entertaining, people want to share it with their social networks. Your messages are delivered by trusted peers,
     and are more likely to be read than unsolicited sales messages.
  •  People are driven back to your website, where they find other shareable content. They spend longer browsing around your website and looking at what you have to say.
  •  With the right driving forces and calls to action, this increased traffic can be converted to increased sales.
  •  Updating your website frequently with relevant, high quality content will have a positive impact on your search rankings. Google and other search engines also look to social      signals people give off when reading your content - whether it’s shared, and how viral it is.
  •  The more people share your content, the more it’s validated in the search engine’s eyes as being high quality and relevant, so the more your rankings will increase.
  •  So as well as being a powerful promotion of brand, content marketing makes your website easier to find.
To get better insights on content marketing give us a call or drop a mail & we will take your brand into new level of content marketing.

Marketing or Advertising - When to call them!March 17, 2015

New companies & brands are always in the puzzle that what they have to call; a team of marketing who can develop the strategy or an advertising group to promote them. Let’s make it simple a coffee need a perfect blend of coffee powder and milk or sugar, but the taste comes from bean powder not the milk or sugar so here coffee bean is marketing & milk or sugar is an advertising but there are very few people who likes black coffee & that too without sugar. Advertising add the taste to your brand it enhance, it makes people feel the aroma of the brand. Remember marketing is the ice mountain and advertising is its peak so before planning to launch or expand your brand think which will be more effective way to reach your goal easily. Let us help you to find the accurate answer. Visit www.ambestmedia.com & meet us on coffee to take things further.

Mainstream or Alternative Media which is suitable for your brand March 9, 2015

 It is now increasingly difficult for businesses to know which is the correct avenue to market their products and services: mainstream or the alternative – Social Media. It is important to know regardless of whether you are placing advertising or issuing press releases and publicity pieces, the process of evaluating the vast array of options to determine the most appropriate platform. Firstly, let's clarify the difference between the two.

Mainstream Media
Mainstream media includes television, radio, online and press such as magazines, industry journals and newspapers. They can include both network based communication. Mainstream media sources are usually easy to find, and they reach large audiences.

Alternative Media
Alternative media outlets tend to be smaller, and in many cases are polarized toward conservative and liberal perspectives. Like mainstream media, alternative or independent, media outlets are found online, on the radio, in newspapers or other publications and to a lesser extent, on television.

One of the main differences between mainstream and alternative media is each view of the status quo. Mainstream media tends to value society's norms, whereas alternative media may be actively engaged in challenging those norms. If you own a business that would appeal to people who consider themselves outside of society's accepted values, you may do well putting your message in an alternative outlet. On the other hand, if your business is closely aligned with traditional values, you may find a more welcoming reception in mainstream media. Though alternative media often break important stories, the public tends to wait until the mainstream media pick up the story to lend it credibility. In other words, mainstream media is often seen as more trustworthy. Your message may follow this pattern. If you advertise or place publicity in alternative media, you may have to supplement your efforts with some mainstream placements to gain credibility with your customers. Sometimes mainstream media companies wait until a story has gained some coverage in smaller outlets before they cover it. You can send mainstream reporters clips of stories on your business that were published in alternative media as a way of showing them that your business has a track record of being newsworthy.

The Internet and social media have changed the way people and businesses communicate. This communication evolution has created additional media outlets in both alternative and mainstream media channels. Businesses must decide how to reach their target customers through various media channels; some target customers are reached easier through mainstream media outlets, while others tend to prefer alternative media. We know which method is appropriate for your brand & business development, so give a visit to http://www.ambestmedia.com/ & see how our expertise will change the stars of your business.

Blogging & Branding FEBRUARY 28, 2015

In today’s world all Brands are in the rat race & Blogging is the tool which is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blog in your marketing plan will provide instant exposure to your brand on various platforms especially with search and social media.

It’s important to engage with your consumers online, as increasingly, consumers are learning about services and products through social media and search. Your online marketing and brand strategy cannot rest on logo and trademark alone. Regular blogging about relevant issues in your field will increase your visibility. Once someone relates to a blog you have written, it can go viral increasing your audience and potential consumers.

Blogging also allows you to put forth a more authentic voice behind your logo, trademark or website. In a blog you can provide analysis on the specific benefits of your products. Also, including the latest research or cutting-edge matters in your field will distinguish you from your competition and will build your credibility as an expert. By introducing tutorials, Infographics, videos, whitepapers and interviews into your blogging editorial, your audience will see you as an “authority” on the topic.

In an increasingly online world where consumers are learning about new products and services through research on Google, Facebook, Twitter, LinkedIn, Google+ etc, having regular content that can be shared is essential to staying relevant in the competitive landscape and among your consumers. Another huge benefit of blogging regularly is the benefits of Search Engine Optimization. Overtime, search engines will index your posts driving more traffic to your website via organic search and hopefully more business for you.

At Ambest Media we are passionate about consumer focused marketing. Being consumer focused means knowing who your consumers are and what will make them become a believer in your brand. Contact us to find out more about how we can help you optimize your blog and your brand marketing strategy.

How Digital Media keeps the brand a "live". FEBRUARY 26, 2015

In this Digital era from love story to changing the face of election results, a digital marketing agency tops the chart & its break the wall of traditional advertising. Let’s see some amazing insights of the new boy of Advertising. 

Digital Marketing Is Cost-Effective
Digital marketing is more cost-effective than advertising in traditional media like television, radio, print media and the Yellow Pages. A well-executed digital marketing strategy, for a reasonable monthly investment, gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue, and get the data you need to accurately measure your return on investment (ROI).

Online is Measurable
It's not easy to know how many people heard your radio spots or read your newspaper advertisement. But you can find out exactly how many times your digital marketing messages were displayed to customers actively researching a purchase, how many times they were clicked, which web pages they visited after clicking, how long they looked around, and more.
This online marketing data makes it easy to measure your progress against your business goals, and quickly adapt your entire marketing strategy to take advantage of what’s working best.

Digital marketing solutions Is Terrific for Brand Development
A well-designed, regularly updated website with high quality content is one of the best local brand-building investments you can make. Today’s reality: even if you don’t sell online your business must be found online when a qualified customer is researching a purchase. When your website adds value by giving your target audience the information and answers they seek through a blog or other posted information, you can generate more leads and build a sense of trust with your website visitors.

Ambest media knows how to use digital marketing to attract local as well as global consumers to your business. Our unique cloud-based Digital Marketing Engine automates localized online advertising and channel marketing programs, encompassing search, display, social, mobile, video and other platforms. Contact us today, and let us show you how we can take your marketing to another level.

“Single Campaign is not a face of Advertising Agency” JANUARY 15, 2015

Agency want clients to hire them because they like the way Creative minds think – strategically and creatively. Clients are looking for those Creative Advertising Agencies that are capable to solve the tough marketing and advertising challenges in addition to creative prowess. The convergence of creative, data, and technology – and the increasing rate of change in what the agency can do at the intersection of them – will make this notion of “Single campaign is not a face of Advertising Agency” increasingly relevant. And it will apply to prospective clients as well as current ones.

It’s simple that how many times Creative Ad Agencies in Mumbai has presented a smart, business-changing idea to clients who don’t gain any traction because agency can’t say that they have done it before. The bottom line is that technology is moving fast. Agencies can help brands keep up, but they have to recognize that sometimes, that means they will be the first. So agencies challenge to a brand is this: If you want a partner who will put their heart and soul, blood, sweat and tears into growing your business…then don’t just ask to see the reel, and don’t base your decision solely on a campaign that was created in a vacuum. Ambest Media, know a lot about your brand, your business, and your goals – and we’re not going to bring you ideas that we can’t execute. What we will bring is sound, innovative, on-brand opportunities. We don’t mind your challenging these ideas, but please don’t squash them just because you’d be the first, so to know more how a flourished & creative agency work.

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