MAINSTREAM OR ALTERNATIVE MEDIA WHICH IS SUITABLE FOR YOUR BRAND

It is now increasingly difficult for businesses to know which is the correct avenue to market their products and services: mainstream or the alternative – Social Media. It is important to know regardless of whether you are placing advertising or issuing press releases and publicity pieces, the process of evaluating the vast array of options to determine the most appropriate platform. Firstly, let’s clarify the difference between the two.

Mainstream Media
Mainstream media includes television, radio, online and press such as magazines, industry journals and newspapers. They can include both network based communication. Mainstream media sources are usually easy to find, and they reach large audiences.

Alternative Media
Alternative media outlets tend to be smaller, and in many cases are polarized toward conservative and liberal perspectives. Like mainstream media, alternative or independent, media outlets are found online, on the radio, in newspapers or other publications and to a lesser extent, on television.

One of the main differences between mainstream and alternative media is each view of the status quo. Mainstream media tends to value society’s norms, whereas alternative media may be actively engaged in challenging those norms. If you own a business that would appeal to people who consider themselves outside of society’s accepted values, you may do well putting your message in an alternative outlet. On the other hand, if your business is closely aligned with traditional values, you may find a more welcoming reception in mainstream media. Though alternative media often break important stories, the public tends to wait until the mainstream media pick up the story to lend it credibility. In other words, mainstream media is often seen as more trustworthy. Your message may follow this pattern. If you advertise or place publicity in alternative media, you may have to supplement your efforts with some mainstream placements to gain credibility with your customers. Sometimes mainstream media companies wait until a story has gained some coverage in smaller outlets before they cover it. You can send mainstream reporters clips of stories on your business that were published in alternative media as a way of showing them that your business has a track record of being newsworthy.

The Internet and social media have changed the way people and businesses communicate. This communication evolution has created additional media outlets in both alternative and mainstream media channels. Businesses must decide how to reach their target customers through various media channels; some target customers are reached easier through mainstream media outlets, while others tend to prefer alternative media. We know which method is appropriate for your brand & business development, so give a visit to http://www.ambestmedia.com/ & see how our expertise will change the stars of your business.

HOW DIGITAL MEDIA KEEPS THE BRAND A “LIVE”.

In this Digital era from love story to changing the face of election results, digital marketing agency tops the chart & its break the wall of traditional advertising. Let’s see some amazing insights of the new boy of Advertising.

Digital Marketing Is Cost-Effective
Digital marketing is more cost-effective than advertising in traditional media like television, radio, print media and the Yellow Pages. A well-executed digital marketing strategy, for a reasonable monthly investment, gives your business the power to advertise effectively against larger competitors, reach a wider audience of qualified customers, generate new revenue, and get the data you need to accurately measure your return on investment (ROI).

Online is Measurable
It’s not easy to know how many people heard your radio spots or read your newspaper advertisement. But you can find out exactly how many times your digital marketing messages were displayed to customers actively researching a purchase, how many times they were clicked, which web pages they visited after clicking, how long they looked around, and more.
This online marketing data makes it easy to measure your progress against your business goals, and quickly adapt your entire marketing strategy to take advantage of what’s working best.

Digital marketing solutions Is Terrific for Brand Development
A well-designed, regularly updated website with high quality content is one of the best local brand-building investments you can make. Today’s reality: even if you don’t sell online your business must be found online when a qualified customer is researching a purchase. When your website adds value by giving your target audience the information and answers they seek through a blog or other posted information, you can generate more leads and build a sense of trust with your website visitors.

Ambest media knows how to use digital marketing to attract local as well as global consumers to your business. Our unique cloud-based Digital Marketing Engine automates localized online advertising and channel marketing programs, encompassing search, display, social, mobile, video and other platforms. Contact us today, and let us show you how we can take your marketing to another level.

BLOGGING & BRANDING


In today’s world all Brands are in the rat race & Blogging is the tool which is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blogin your marketing plan will provide instant exposure to your brand on various platforms especially with search and social media.

It’s important to engage with your consumers online, as increasingly, consumers are learning about services and products through social media and search. Your online marketing and brand strategy cannot rest on logo and trademark alone. Regular blogging about relevant issues in your field will increase your visibility. Once someone relates to a blog you have written, it can go viral increasing your audience and potential consumers.

Blogging also allows you to put forth a more authentic voice behind your logo, trademark or website. In a blog you can provide analysis on the specific benefits of your products. Also, including the latest research or cutting-edge matters in your field will distinguish you from your competition and will build your credibility as an expert. By introducing tutorials, Infographics, videos, whitepapers and interviews into your blogging editorial, your audience will see you as an “authority” on the topic.

In an increasingly online world where consumers are learning about new products and services through research on Google, Facebook, Twitter, LinkedIn, Google+ etc, having regular content that can be shared is essential to staying relevant in the competitive landscape and among your consumers. Another huge benefit of blogging regularly is the benefits of Search Engine Optimization. Overtime, search engines will index your posts driving more traffic to your website via organic search and hopefully more business for you.

At Ambest Media we are passionate about consumer focused marketing. Being consumer focused means knowing who your consumers are and what will make them become a believer in your brand. Contact usto find out more about how we can help you optimize your blog and your brand marketing strategy.